Your Internet Ally

When it comes to shaping the online marketing strategy of the business or brand, two are the most popular tools used and one basic question: "Facebook or Google Advertising?". Google is the most popular search engine.

Endless daily searches are a huge source of information that makes paid advertising through search results extremely effective in attracting customers and increasing sales. On the other hand, advertising over the last few years on various social media tools, especially on facebook, has grown to a great extent due to their popularity.

What are the pros and cons that are identified for each of the two platforms.

Google AdWords

Capable of watching the campaign in detail.
High resonance capability.
Full control of daily budget and cost per click.
Directed ad according to region, time, day, etc.
It is targeted at those who have shown interest, potentially potential customers and with a high probability of increasing the conversion rate.

If the campaign configuration is done in the wrong way, it can generate high costs.
Setting up and managing AdWords takes a long time.
The advertising space is fairly limited. We've all noticed during our google searches that each result has no more than two lines of text.
Images, videos can not be included unless you use other Google advertising media, such as youtube, at the same time.
The vast majority of audiences who end up attracting may be irrelevant to the audience in which advertising is intended to appeal and endlessness ends up ineffective.

Facebook Ads

Tracking the performance and mobility of advertising is instant and easy.
Complete control of your daily budget and cost-per-click.
Immediate return on investment. You can easily understand the cost and realize the campaign's profit.
There is more targeting and, by extension, modifying the audience targeted by the ad campaign. For example, cities, regions, age, likes and other demographic features.
It promotes people to the purchasing process before even the awareness of their need comes to an end.
Use images, videos and other interactive media that attract attention.
Very low cost per click (Cost Per Click).

If the campaign configuration is done in the wrong way, it can generate high costs.
When business activities are limited, such as geographical, Facebook advertising is inappropriate.
There is no ability to target the ad and track it at specific times within the day or on specific days within the week.
Attracting potential customers without showing an initial interest creates a chance of reducing the rate of conversion.

The truth, which would be the best choice between advertising on Google and Facebook advertising, is somewhere in the middle and is geared to the specificity of each business and the business goals it has set.

Apart from the above advertising methods and other solutions, however, they are particularly flourishing. Mass messaging sms and newsletters offer an excellent way of direct communication between customers and business.

Get informed about the services offered by in the bulk sms and newsletter.