With the entrance of hundreds of new TLDs, the structure of internet is differentiated and therefore the way in which appear both individuals and businesses. With the right choice of new TLDs owners of domain names will have the opportunity to promote more correctly and targeted their activities.

It is known that the targeted promotion and advertising has the highest success rate. For example, if a company working in catering chooses a domain name ending in .catering, it is certain it will easily attract potential customers as its object is clearly shown.

Using other examples it is clear that a professional or not photographer can choose a TLD .photography, a clothing trading company may choose the TLD .clothing and a restaurant can choose a TLD .food or .eat.

The holders of new TLDS will benefit multiplely from the expertise that the new TLDS offer them and this will lead to greater recognition and potential projection to internet users.

Why not reap all these benefits?